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Mastering the Shortlist Interview: An Interactive Workshop - 6 PDH

Part 1: Virtual Session

Wednesday, October 26, 2022
12:00 - 2:00 p.m. EDT

Part 2: Half-day Workshop

Tuesday, November 1, 2022
1:00 - 5:00 p.m. CDT
Room: 207 A-B


$99 for SAME Members / $129 for Non-Members

*Already registered for SBC? Contact to add this Workshop to your existing registration.*

Space is limited to 28. You must be able to attend both the Virtual Session and the In-Person Workshop in Nashville.

Congratulations, you firm is short-listed… now you have to prepare for the interview. You may ask yourself, what does the audience “want to hear" during the presentation and what do they “need to hear”? How will our interview team “make that connection", build trust with the audience in a short amount of time, and convey the technical information the owner requested? And ultimately, how will we stand out from others to win the job?

This highly interactive workshop is a two-part series that begins with a 2-hour virtual session prior to the workshop that will cover many aspects of the interview process from how to decipher the Solicitation and what the owner is looking for to tips on how to formulate your message and tips for virtual interviews.

During the half day in-person workshop, you will put into practice what you have learned and have the opportunity to participate in a mock interview and WIN the project. Bring your A-Game for a fun competition with your fellow participants!

This comprehensive workshop will give you the skills you need to fine tune your presentation skills, display confidence, convey technical information and make that all important “connection” to your audience.

Learning Objectives

  • Gain a better understanding of what clients are looking for and what they want to hear during an interview.
  • Discover new ways to differentiate your firm, create connection with your audience and stand out from other businesses.
  • Learn new ways to prepare and outline your presentation.
  • Practice techniques to look, sound, and feel confident and reduce interview day stress.


Dena WhattDena Wyatt

Dena Wyatt has played an integral part in the design and construction industry since the mid 1990’s. A former Dale Carnegie instructor and trainer and founder of Marketing Evolutions, Dena brings more than 25 years of experience in the architecture, engineering, and construction industries. 

Her techniques and strategies have re-written the rule book when it comes to presentation training and her straight-forward coaching techniques continue to win projects for her clients. At the end of the day, Dena empowers her clients to achieve their objectives and master the skills they need to WIN! 

Dena’s first book “BE...The Winning Presentation – an essential handbook for the AEC industry to master the shortlist interview”, continues to be a valued resource in the industry. In addition to having endless enthusiasm to help people with project pursuits, feeling more comfortable speaking in public, and building a personal brand, Dena participates in charity bike rides and makes active industry connections in the Better Networking Through Skiing (BNTS) group she co-founded.


Stephanie HeibelStephanie Heibel, APMP

Stephanie Heibel is the Federal Business Development Manager at RLF. In her role, she leads the initial steps of the opportunity evaluation, guides the Go/No Go discussion, provides competitive and gap analyses, and develops relationships with teaming partners. Stephanie has worked in the AEC industry for more than 15 years managing the entire proposal process from opportunity identification and capture planning to proposals and interviews. She has focused on the Federal market for the last eight years giving her a solid understanding of the process. She has mentored proposal staff from small businesses who previously never worked in the Federal market.

Stephanie is a graduate of the University of Nebraska-Lincoln, holds the APMP Bid/Proposal Foundation Certification, and is the Director of Awards and Recognition for the SAME Omaha Post.


Stephanie HeibelMisty Thurman, FSMPS, CPSM

Growing up on the family farm taught Misty many lessons she has applied throughout her 25-year career. Her dad expanded the family holdings by starting an earthwork construction business in 1973. Entrepreneurship is in her DNA.

Misty specializes in brand and reputation management as well as business development and client engagement strategy. As a project leader, she excels combining technical skills with strategic planning to productively communicate information and successfully execute marketing and business development goals. She is tenacious about building and leading teams to success.

Misty’s experience in the A/E/C industry includes leadership roles for a large mechanical and electrical subcontractor as well as construction, architectural, and engineering firms. This breadth of multi-disciplinary experience is enhanced Misty’s business acumen. And, when combined with her passion for creativity and problem solving, she drives results that are informed and inspired.

Jodi MillerJodi Miller, APMP

Jodi Miller is a strategist and expert content creator who knows how to craft a great plan, gain consensus, and win favor within diverse teams to ensure progressive momentum and innovation. Varied leadership opportunities contribute to her success and longevity in the A/E/C industry where she has served in a wide variety of roles supporting the business development and contract acquisition process. Having ran her own successful A/E/C consulting firm, she brings tremendous leadership, disciplined focus, and an eye for detail to her teams.

As Federal Capture Manager at RLF, Jodi finds fulfillment in not only developing new business, but also in creating sound marketing processes to support the project team in their service to federal clients. Being an integral team member of delivering excellence is the most rewarding part of the capture process for her. Jodi has contributed to efforts that have resulted in over $550 million in federal IDIQ contract capacity at RLF.


Martha WeekleyMartha Weekley

Martha Weekley is VP Operations at FFE, a comprehensive A/E consulting firm supporting federal agencies with high-quality performance on complex projects. In this role, she is responsible for business development, capture management, and marketing activities. Under her leadership, FFE has grown over 325% in the last 3 years. In a dual role as business development and project manager, Martha has a deep understanding of federal processes, procedures, rules, and requirements.  With over 20 years’ experience in the federal marketplace, she brings a comprehensive business acumen to the business life cycle.

Martha is a graduate of the University of Mobile, B.S. Accounting and is a past Cincinnati SAME Post Programs Chair and SAME Small Business COI Vice Chair – Conferences.



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