Mastering the Shortlist Interview: An Interactive Workshop - 6 PDH

Mastering Shortlist photoPart 1: Virtual Session
Thursday, October 12, 2023
11:00 a.m. - 1:00 p.m. EDT

Part 2: In-person Workshop
Tuesday, October 31, 2023
1:00 - 5:00 p.m. CDT
Room: 007CD

$99 for SAME Members / $129 for Non-Members

*Already registered for SBC? Contact to add this Workshop to your existing registration.*

Space is limited to 28. You must be able to attend both the Virtual Session and the In-Person Workshop in San Antonio.

Congratulations, you firm is short-listed… now you have to prepare for the interview. You may ask yourself, what does the audience “want to hear" during the presentation and what do they “need to hear”? How will our interview team “make that connection", build trust with the audience in a short amount of time, and convey the technical information the owner requested? And ultimately, how will we stand out from others to win the job?

This highly interactive workshop is presented in two parts beginning with a 2-hour virtual session prior to the workshop that will cover many aspects of the interview process from how to decipher the Solicitation, to what the owner is looking for, to tips on how to formulate your message, and tips for virtual interviews.

During the half day in-person workshop, you will put into practice what you have learned and have the opportunity to participate in a mock interview and WIN the project. Bring your A-Game for a fun competition with your fellow participants!

This comprehensive workshop will give you the skills you need to fine tune your presentation skills, display confidence, convey technical information and make that all important “connection” to your audience.

Who Should Attend?

  • Architects, Engineers and Construction Professionals who want to improve presentation skills
  • Marketing Professionals responsible for the success of shortlist interviews
  • Government professionals focused on selecting the best team for a project

Why Should You Attend?

  • Learn how to create and present a compelling message
  • Gain valuable communication skills
  • Learn how to adapt to virtual and hybrid presentation environments
  • Build confidence in the interview process

Learning Objectives

  • Gain a better understanding of what clients are looking for and what they want to hear during an interview.
  • Discover new ways to differentiate your firm, create connection with your audience, and stand out from other businesses.
  • Learn new ways to prepare and outline your presentation.
  • Practice techniques to look, sound, and feel confident, and reduce interview day stress.


Dena WyattDena Wyatt

Dena Wyatt has played an integral part in the design and construction industry since the mid 1990’s. A former Dale Carnegie instructor and trainer and founder of Marketing Evolutions, Dena brings more than 25 years of experience in the architecture, engineering, and construction industries.

Her techniques and strategies have re-written the rule book when it comes to presentation training and her straight-forward coaching techniques continue to win projects for her clients. At the end of the day, Dena empowers her clients to achieve their objectives and master the skills they need to WIN!

Dena’s first book “BE...The Winning Presentation – an essential handbook for the AEC industry to master the shortlist interview”, continues to be a valued resource in the industry. In addition to having endless enthusiasm to help people with project pursuits, feeling more comfortable speaking in public, and building a personal brand, Dena participates in charity bike rides and makes active industry connections in the Better Networking Through Skiing (BNTS) group she co-founded.


Jen NewmanJen Newman, FSMPS, CPSM

With unbridled energy and enthusiasm, Jen is a passionate cultivator of people who has focused her energy over the last 20+ years on innovating A/E/C business practices. She guides firms in charting their course by developing and implementing strategies, objectives, initiatives, and plans that align with their company’s vision, establishing a foundation for long-term success. Throughout her career, Jen has helped firms, both as an in-house expert and as a consultant, create winning interview formulas. In 2018, Jen collaborated with Dena Wyatt of Marketing Evolutions to curate the "Creating a Championship Interview Team" program, resulting in dozens of firms elevating their interview strategies and skills, leading to more wins. Jen is proudly building an A/E/C family legacy; her two sons, a Transportation CAD Designer, and a Mechanical Commissioning Engineer, have followed her into the industry. As a cancer survivor, she transparently shares her journey to inspire others to build resilience through every challenge.


Martha WeekleyMartha Weekley

Martha Weekley is VP Operations at FFE, a comprehensive A/E consulting firm supporting federal agencies with high-quality performance on complex projects. In this role, she is responsible for business development, capture management, and marketing activities. Under her leadership, FFE has grown over 325% in the last 3 years. In a dual role as business development and project manager, Martha has a deep understanding of federal processes, procedures, rules, and requirements.  With over 20 years’ experience in the federal marketplace, she brings a comprehensive business acumen to the business life cycle.

Martha is a graduate of the University of Mobile, B.S. Accounting and is a past Cincinnati SAME Post Programs Chair and SAME Small Business COI Vice Chair – Conferences.


Kristen MillerKristen Miller

Kristen Miller is the Marketing Coordinator at FFE, a Service Disabled Veteran Owned Small Business Engineering and Architecture firm that specializes in health care design. Kristen is responsible for working side-by-side with the VP of Operations to develop marketing materials to align with FFE standards and capture opportunities for the company.

Kristen grew up in Fort Thomas, Kentucky, and graduated from Eastern Kentucky University with a B.S. in Journalism.


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